1 DECEMBER 2021 19:00
Sam Cooper, Owner of Afon Mêl said: “Many people associate mead with medieval and Viking times, and it is an ancient alcoholic drink but it is now increasingly popular by a more youthful audience. We only had 30 seconds to bring these two factors together and have fun."
The first advertising campaign for any brand is an exciting time and Afon Mêl above all wanted it to create curiosity and a sense of fun, but, most importantly, give us a platform to start conversations among consumers on the authenticity of real meads.
“We’ve been making award-winning 100% honey meads for over 20 years and our new Sparkling meads have been top sellers. This TV advert will create more awareness and get even more people to try them. Retailers should stock up now to make sure they don’t miss out on this opportunity for extra sales”
Mr. Cooper said the TV ad would “drive growth for the business and support us in our ambitions to lead in the real mead categories”, he added. “Our exciting TV ad will be supported by an integrated marketing campaign rolled out from December.”
The ad has been created by Swansea-based production company, The Content Creators as part of Sky’s SME Support campaign, aiming to help small businesses succeed and stay connected to their customers, boosting their recovery as the nation emerges from lockdown. The advert will be hitting the screens of approximately 500,000 people across 160 channels on Sky TV.
It is being delivered via AdSmart from Sky, an addressable TV platform that allows brands to target audiences within a specific postcode area, by household make-up, or with specific lifestyle attributes.
The Great Taste Golden Fork for the best food or drink from Wales was presented to our “really impressive” 13% ABV Heather Mead. “Smooth and easy to drink with lovely honey tones”, this mead is “crisp, balanced and rounded with an almost sherry-like dryness on the finish”, making it the ideal partner for cheese.
